Roadshow
Taking Victoria Forex services to the streets.
Client Name
Victoria Forex Bureau
Market
Malawi
Client Challenge
Victoria Forex wanted to build awareness and trust beyond its branches, particularly in high‑traffic trading and commuter areas. The brand needed a way to break down service complexity and encourage walk‑ins and sign‑ups.
Blitz Solution
Blitz proposed a series of branded roadshows that brought Victoria Forex closer to everyday consumers and traders. The concept centred on simplifying key messages and using face‑to‑face conversations to address questions and concerns.
Execution
Branded vehicles and setups visited strategic points, with promoters engaging passers‑by, explaining services, and distributing informational materials. Simple on‑site activities and giveaways helped pull crowds and keep attention.
Results
The roadshows improved brand visibility and helped demystify Victoria Forex’s services for many first‑time prospects. Branch teams reported increased enquiries linked to activation locations, and the brand built a more approachable image.
