Event Management
Lighting up Harare for the Mukuru Wallet launch.
Client Name
Mukuru
Market
Zimbabwe
Client Challenge
Mukuru was introducing a new wallet product and needed a launch that would signal scale, confidence, and modernity in a competitive financial services space. The brand wanted a visual statement that would be noticed both on the ground and in media coverage.
Blitz Solution
Blitz developed a bold launch concept built around illuminating key city buildings and bespoke outdoor branding. The idea was to create a “Mukuru glow” across the city, making the new wallet feel present, energetic, and impossible to ignore.
Execution
Over the launch period, Blitz coordinated lighting of selected buildings, installed large‑format branded pieces, and managed supporting on‑the‑ground teams. The work was timed to coincide with PR and digital communication, ensuring visual moments that could be captured and shared.
Results
The illuminated skyline and standout branding created a strong visual story for the new wallet, generating attention from passers‑by, media, and social channels. Mukuru’s launch assets gained distinctive imagery, and the wallet entered the market with a clear, memorable presence.
