Instore Activation
Driving Colgate sales with in‑store engagement.
Client Name
Colgate Palmolive
Market
Malawi
Client Challenge
Colgate wanted to grow off‑take and strengthen preference at the shelf in competitive retail environments. The brand needed a way to stand out in‑store, educate shoppers on product benefits, and prompt conversion at the point of decision.
Blitz Solution
Blitz designed in‑store activation days built around promoter engagement, product education, and simple value‑adds for shoppers. The strategy focused on turning routine shopping trips into moments where Colgate could connect, inform, and gently nudge purchase.
Execution
Across selected supermarkets and retail outlets, trained promoters set up branded points, engaged shoppers with quick benefit messages, and guided them to the Colgate shelf. On‑shelf branding, price cues, and occasional small giveaways supported the promoters’ efforts.
Results
The activation days helped lift visibility and sales during the campaign period, with many shoppers trying Colgate variants they had not used before. Store managers and the client team reported strong engagement and a clear improvement in brand presence at the fixture.
