Roadshow
Taking ProDairy to consumers with nationwide roadshows.
Client Name
ProDairy
Market
Zimbabwe
Client Challenge
ProDairy wanted to strengthen brand awareness and preference in key Zimbabwean towns where competitors were already entrenched. The brand needed a highly visible, grassroots campaign that could connect directly with shoppers and families, not just rely on in‑store presence.
Blitz Solution
Blitz proposed a series of high‑energy roadshows built around sampling, education, and family‑friendly engagement. The concept was to turn each stop into a ProDairy experience zone, showcasing taste, nutrition, and everyday usage moments.
Execution
Over several weeks, the Blitz team activated across multiple towns, using branded vehicles, a mobile stage, and MC‑led interactions to draw crowds. Promoters offered samples, ran simple games and quizzes, and collected basic consumer feedback, while on‑site branding made ProDairy impossible to miss.
Results
The roadshows significantly increased on‑the‑ground visibility for ProDairy and helped convert new trial among target households. Retail partners reported uplift around activation periods, and the brand gained valuable insights into consumer perceptions and preferences.
