Instore Activation
Converting shoppers to ProDairy at the shelf.
Client Name
ProDairy
Market
Zimbabwe
Client Challenge
ProDairy needed to turn growing awareness into purchase in key modern and traditional trade outlets. The challenge was to cut through busy dairy fixtures and give shoppers a compelling reason to choose ProDairy.
Blitz Solution
Blitz proposed focused in‑store activation days combining sampling, promoters, and clear product messaging. The concept positioned ProDairy as a tasty, reliable choice for everyday consumption, reinforced right where shoppers were deciding what to buy.
Execution
Promoters were deployed in targeted outlets to offer chilled samples, explain product benefits, and guide shoppers to stocked shelves. Temporary in‑store branding and price communication helped draw attention and support impulse purchase.
Results
The campaign increased trial among key shopper segments and improved ProDairy’s standout in a crowded category. Retailers reported stronger rotation during activation windows, and the brand captured useful feedback on flavour and packaging from live shopper interactions.
